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Fluid Edge Themes

Case Studies

Data

Learn how a regulator used our data to understand the impact the merger of two MNOs would have on consumer prices

At Tarifica, virtually all our projects, studies and services feature a significant data component. Collecting, contextualizing and applying telecom plan and pricing data is a fundamental component of the value we provide. Our data was recently used to help a major telecom regulator that needed to understand the impact of MNO market consolidation on consumer mobile prices. We delivered six years of mobile plan and pricing data from 30 different peer markets. This dataset covered every mobile offer that was available in each of these countries over that six-year span and included tens of thousands of individual plan entries, each of which contained separate fields for every pricing and service element associated with it. This large dataset shed light on mobile pricing trends across all the markets studied, enabling our client to perform like-for-like comparisons between countries where the number of operators remained constant and those where consolidation occurred. Leveraging our data enabled our client to determine the impact a reduction in the number of network operators in a market has on consumer prices and then prepare regulations to mitigate the negative consequences of such consolidation.

Technology Solutions

See how an operator uses Tarifica’s technology tools to track its competition and prepare rapid competitive responses

A major Latin American operator uses the Tarifica Mobile Database to quickly and comprehensively track its competitors offers, identify innovative plans from around the world that could be replicated in its home market, and as the source of data for the preparation of regulatory pricing compliance studies. Our client employs the database querying functions to locate noteworthy offers, uses the email alert feature to spot new and modified competitor plans and relies on the comparison feature to view pricing differences between countries. Tarifica’s technology tools are designed to be intuitive and easy to use so our clients can leverage our data to maximum effect to gain valuable insights. Our data was recently used to help a major telecom regulator that needed to understand the impact of MNO market consolidation on consumer mobile prices. We delivered six years of mobile plan and pricing data from 30 different peer markets. This dataset covered every mobile offer that was available in each of these countries over that six-year span and included tens of thousands of individual plan entries, each of which contained separate fields for every pricing and service element associated with it. This large dataset shed light on mobile pricing trends across all the markets studied, enabling our client to perform like-for-like comparisons between countries where the number of operators remained constant and those where consolidation occurred. Leveraging our data enabled our client to determine the impact a reduction in the number of network operators in a market has on consumer prices and then prepare regulations to mitigate the negative consequences of such consolidation.

Data Analytics

Discover how we link our plan and pricing data with other datasets to predict the success and failure of telecom offers

We work with a major European operator to help predict future market changes and anticipate competitors’ moves. For this client, we collect every plan/device pairing from every MNO and MVNO in its market seven days a week, 365 days per year. Ultimately, this generates tens of thousands of data points per day, and tens of millions over the course of a year. Once the archives of this data were built out over a several months period, our data analytics specialists began correlating it with other datasets, enabling our client to gain valuable insights on device sales and consumer demand. With the linked datasets, we developed the following models: • Pricing decay on flagship smartphones – We answered the questions, “How long after a major smartphone launch does the device hold its value?” and “At what point and rate do operators and resellers begin reducing its price?” • Consumer reaction to plan changes – By modelling how consumers respond to past pricing changes, we can predict their response to new offers and promotions. • Inherent value of mobile networks– We can precisely model the premium or discount an operator applies to its plans based on the inherent value of its mobile network (e.g. Vodafone +5.25%, Orange -1.09%, etc.) and how these modifiers change over time as consumers’ perceptions of the relative value of each network evolves. While of great value to this operator, the above examples represent a fraction of the ways we can leverage our predictive analytics solutions to help clients gain meaningful, hard to discern insights into the state of their markets and competition.

Benchmark Solutions

Learn how our analysts helped determine the minimum cost of entry for low income consumers across 125 mobile telecom markets

In a recent project, a client wanted to evaluate the minimum cost for low income consumers to purchase mobile data and determine to what extent regulation and taxation created barriers to entry for these mobile data users. Lacking the staff and expertise necessary to gather this information on a global basis, the client reached out to us. We developed five consumer models and determined the pricing for each across 125 countries. All costs, including recurring, one-time, incremental usage charges and taxation—were broken out to make it easy for the client to compare the cost drivers across all the markets studied.

Consulting

See how our consultants worked with a client to develop and deploy a targeted line of mobile plans

One of our clients was struggling to differentiate its offers in a competitive market against more entrenched brands with stronger networks. We worked with them to help develop a new line of plans aimed at disrupting the market and then crafted a series of promotions and add-ons to capitalize on the consumer interest these plans generated. As part of this process, we worked to identify strategies that had been successful in other markets, analyze how they could be adapted and applied by our client in its market to maximize the impact among consumers. We also reviewed potential countermeasures that might be employed by competitors. The engagement included the preparation of case studies, a review of consumer preferences and an analysis of the portfolios of the country’s major operators. Our support was not limited to the pre-launch phase. Instead, our team was relied upon throughout the process, from conception, to offer development, initial deployment and then ongoing adaptation.

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